Mr. Alton started Best Beverage Catering in 1990 when he saw an opportunity to fill a needed role in the Bay Area events scene. Many caterers were successful, but lacked the ability to be completely full-service. Primarily, BBC is an industry partner who is able to skillfully and legally provide bar service for private and public events. Mr. Alton's entrepreneurial skills still show today, as he continues to expand the parameters of BBC. He currently oversees offices in San Francisco, Los Angeles and Palm Springs. His reaches have now expanded into venue management and large-scale concession services for the music and sporting industries, most notable Super Bowl of 2003 and 2005-2010.